Think about the best benefit of your service. Tell people about that.

‘This is the best one available’
‘This is the cheapest one available’
‘This is biggest one available’

 These three old chestnuts are a danger to you. Sales people tell you what THEY think matters. But they understand the product – don’t assume your future client does. These three types of offering are useless if the client doesn’t yet know why the service/product is of use to them.

 Give them the concept and what it will do for them and they will come to you for help. Tell them just about your price, session length, or success rate, and only those who already know that what you do is for them can recognise the opportunity.

 Help more people – share the benefits first.

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